Lucy Chung is a strategic advisor, operator, and investor known for helping founders and leadership teams navigate moments of complexity, growth, and recalibration. She works inside businesses - aligning leadership teams, pressure-testing operating models, and designing ways of working that actually hold.
She’s been inside it all: high-growth startups, post-acquisition integration, private equity transitions, enterprise transformations, and founder-led reinvention. Over the last two decades, Lucy has led or advised work for organizations including Google, Amazon, PepsiCo, Mars Wrigley, Commonwealth Bank, Prodigy, and DevaCurl.
Her sweet spot is the messy middle - when roles aren’t clear, momentum stalls, and leadership needs to reset. She’s brought clarity and traction to organizations through org redesign, growth enablement, cultural repair, leadership recalibration, and strategic implementation.
Previously, Lucy served as CEO of NOBL, a global organizational design firm, where she scaled the business internationally and overhauled its ownership model to reflect the company’s values. Before that, she was VP of Strategic Initiatives at rag & bone, reporting directly to the founder and CEO during a pivotal restructuring. Earlier in her career, she was a partner at Undercurrent, helping build one of the earliest digital strategy firms and introducing brands like GE and American Express to digital transformation.
Lucy also invests in early-stage, mission-driven companies - particularly in femtech, health, and women-centered innovation - and advises founders and investors through high-growth, high-stakes moments.
Her approach is defined by strategic acuity, operational depth, and a calm, human-centered presence. She’s known for helping teams get aligned, get real, and move forward.
She lives in Sydney with her husband and two daughters, with strong ties to New York and London, and holds U.S., U.K., and Australian citizenship.